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Saturday, January 3, 2009

Bollywood Award Ceremonies

Today, Bollywood is cursed by epidemic of award ceremonies. These ceremonies are used as platform for tieing superstars with production houses. But, now we have atleast 5-10 big award ceremonies and each award is given to strengthen business connection or satisfy the ego of ruling bollywood families.

Starting from the 1950's, Filmfare Awards continue to remain the Big Daddy of Indian film awards - probably because no other award has the might as big as that of Times of India behind it. Long before the Filmfare nominations became the subject of nationwide debate and controversy, it was more of an exercise in bonhomie than any serious competition between actors. Anil Kapoor was given a prize for Beta, which was announced (by Dimple Kapadia) without opening the envelope! . It is one of the most blatantly rigged prizes in the history of film awards.This angered Aamir Khan (in the running for Jo Jeet Wohi Sikandar) so much that he has boycotted the awards ever since!

We have now IFFA award each year (not staged in India) and only bollywood films are in contest with the brand name of Indian film federation awards. No regional language films other than pure commercial bollywood flick can enter the competition. And they call it Indian film awards. A real tribute to diversity of India.Hail Preetesh Nandy!!!

News/Scandel/Controversy: Akshay Kumar has rejected the best popular actor award that he received at the Nokia 15th Annual Star Screen Awards. However, Akshay came with his wife to attend the award function. But, later on when he was presented the Best Popular Actor award he refused to accept it saying that he had watched Ghajini recently and he felt that Aamir Khan, the 'Ghajini' star had done a lot better than him or any other Bollywood actor this year. He said that he believes that Aamir Khan should have won the award irrespective of the fact that he attends award functions or not. It was done by him deliberately either to show true face of awards or as he was not given best actor award for 'Singh is King'. Award for the Best Actor went to Hrithik Roshan, 'Jodha Akbar' star as he attended the award function just in nick of time. Other wise, the prize of best actor would have fall in the laps of Akshay Kumar. It would also be ridiculous for sponsors for presenting best actor award to Akshay in front of Hrithik for 'Singh is King'. To satisfy ego of AK, the sponsors presented him the award of Best popular actor. He just nominate his award to the fellow who does not give damn to the award ceremonies. The point to note here is that it was not critic award for acting but was given for popularity among audience. How can one present his popularity to other which solely depends on fans...
One more article about truth behind award ceremonies is here.
Bottomline:In the end, Bollywood Award Ceremonies are all about loving your sponsors.

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