In Hollywood, there is an unspoken dictum: “No film should have the mental age of more than ten years.” So, the birth of popcorn movies. We call ourselves Bollywood. How can we be any different? We lament the fact that there is no more a Hrishikesh Mukherjee amongst us. But really the question is where are Kundan Shah, Sudhir Mishra and Saeed Akhtar Mirza? --- This is from a article written by Kundan Shah.Its the reality of bollywood in simple lines.
Bollywood and Cricket culture is here in Indian same as Hollywood and Baseball in america. But unlike modern American history, Bollywood is not something you can squeeze in just one lifetime. It is in genes of movie watchers.But a new trend is happening here in recent past. Bollywood totally losing its touch with the Hindi heartland and instead catering to the multiplex-going city slickers. The latest India Today calls it the 'popcorn' movie trend - films specially conceived and designed for the youth which, today, is the highest spending demographic. Young people - and even older folks, families - are going to the movies because it is 'something to do'. In this country we don't have baseball games or any other weekend sporting events(Currently IPL). Well, often a movie gets just 3 stars out of 5 but junta goes to see it because it's 'good time pass'. We don't have a clubbing culture. After 5 days of BPO or IT culture, weekends are just part of great consumer culture.
IT revolution lead to the rise of Internet and mobile culture with people attached to the technology. There are lot of films downloaded over the Internet that forms an important growth of watching films, sharing films along with music in colleges in India. Students across India; consciously or unconsciously watch tons of films from all over the world. Then they feel the shock impact that a lot is happening in the world of cinema and why are we not there. I have felt the same PAIN and AGONY.
All these aspects has lead to the growth and ‘Appreciation of Cinema’ in the country, where people are getting aware about watching good films and not just sticking to watching routine Bollywood fare. These groups of people mainly belong to the urban class. The urban class of film lover notably refers to people leaving in the metros in India because they have the facilities and the accessibility to watch foreign films in theaters, film festivals, and in their own homes.
Today foreign films are released in theatres and Film titles are available in the market, and there are 24hrs satellite TV showing not just Bollywood or Hollywood but World Movies. NDTV Lumiere is releasing foreign language films in India, World movies is up and running, palador and ndtv lumiere again releasing great titles on DVD. Independent films are clicking their space inch by inch with coming years. There is light shining at the end of the tunnel.......
As Indian Cinema needs a support (who love the medium- Cinephile), and not just another SRK fan clubs. Since the importance of such fan clubs or critical look at filmmakers could only hold importance when compared on the overall merit of the 'Indian Film Industry,' since Cinema in India also exist beyond the boundaries and clutches of Bollywood.
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