Movie making is also an industry and film making is a project or like a start-up where its the team and your product that plays a major role in determining the success. The name of the game is to play safe. Big budgets and big stars bring in the big bucks. It doesn’t matter if the film is a hit. The cycle continues. When you take the risk for experiments, independent films are produced.
The reason behind a Karan Johar a Farhan Akhtar, Rohan Sippy etc going behind big stars with whom they are comfortable with is not only about making money- but also the kind of pressure on them to succeed and comparison to their family members. If anyone have SRK or Akshay or Big B available and ready to work with them and why wouldn’t work with them.
Secondly, every new and also many an experienced director is repeatedly asked for an actor’s approval for a film by the producer before he decides to finance it. Why would any director who wanted finance and had best buddy SRK on his ’speed dail’ do in this case when hiring SRK could create boxoffice hit and a new talent a risk no one would like to take? So it’s really not a lack of commitment that makes the star-kid go for bankable stars in their kitty. They have insecurities of their own.
Team selection may not be only merit based but depends on personal rapport. It works.Why cant they mix two 40cr films with one 10 cr experiment? It is no dent to them! Make all your K films. It is these ‘money making’ films which let people make smaller experimental films. I also watch and love them. But add something new to your bouquet... The point is, choose an actor that suits the character. Not write for someone you have already decided to take. There is a lot of difference.
Only these giants are the ones who can afford taking economic risks more than the others. As long as Karan Johar or Aditya Chopra or Suraj Barjatya or any director in this club of rich and powerful directors/producers, are willing to present their chsoen stars in different roles, everything is fine.
Many people have managed balancing the act. But I talk from the Producer’s perspective. Shah Rukh has managed doing a Chak De and Swades with an OSO and RNBDJ. Aamir has done a TZP and Mangal Pandey with a Fanaa. And box office failures of 1-2 films will not affect SRK or Aamir personally. They will always keep getting films. The Producers whose risk taking threshold is higher can be the torchbearers of change. That’s all that I wish an begin happening...
Saturday, January 3, 2009
Popcorn Movie Lover to Cinephile
In Hollywood, there is an unspoken dictum: “No film should have the mental age of more than ten years.” So, the birth of popcorn movies. We call ourselves Bollywood. How can we be any different? We lament the fact that there is no more a Hrishikesh Mukherjee amongst us. But really the question is where are Kundan Shah, Sudhir Mishra and Saeed Akhtar Mirza? --- This is from a article written by Kundan Shah.Its the reality of bollywood in simple lines.
Bollywood and Cricket culture is here in Indian same as Hollywood and Baseball in america. But unlike modern American history, Bollywood is not something you can squeeze in just one lifetime. It is in genes of movie watchers.But a new trend is happening here in recent past. Bollywood totally losing its touch with the Hindi heartland and instead catering to the multiplex-going city slickers. The latest India Today calls it the 'popcorn' movie trend - films specially conceived and designed for the youth which, today, is the highest spending demographic. Young people - and even older folks, families - are going to the movies because it is 'something to do'. In this country we don't have baseball games or any other weekend sporting events(Currently IPL). Well, often a movie gets just 3 stars out of 5 but junta goes to see it because it's 'good time pass'. We don't have a clubbing culture. After 5 days of BPO or IT culture, weekends are just part of great consumer culture.
IT revolution lead to the rise of Internet and mobile culture with people attached to the technology. There are lot of films downloaded over the Internet that forms an important growth of watching films, sharing films along with music in colleges in India. Students across India; consciously or unconsciously watch tons of films from all over the world. Then they feel the shock impact that a lot is happening in the world of cinema and why are we not there. I have felt the same PAIN and AGONY.
All these aspects has lead to the growth and ‘Appreciation of Cinema’ in the country, where people are getting aware about watching good films and not just sticking to watching routine Bollywood fare. These groups of people mainly belong to the urban class. The urban class of film lover notably refers to people leaving in the metros in India because they have the facilities and the accessibility to watch foreign films in theaters, film festivals, and in their own homes.
Today foreign films are released in theatres and Film titles are available in the market, and there are 24hrs satellite TV showing not just Bollywood or Hollywood but World Movies. NDTV Lumiere is releasing foreign language films in India, World movies is up and running, palador and ndtv lumiere again releasing great titles on DVD. Independent films are clicking their space inch by inch with coming years. There is light shining at the end of the tunnel.......
As Indian Cinema needs a support (who love the medium- Cinephile), and not just another SRK fan clubs. Since the importance of such fan clubs or critical look at filmmakers could only hold importance when compared on the overall merit of the 'Indian Film Industry,' since Cinema in India also exist beyond the boundaries and clutches of Bollywood.
Bollywood and Cricket culture is here in Indian same as Hollywood and Baseball in america. But unlike modern American history, Bollywood is not something you can squeeze in just one lifetime. It is in genes of movie watchers.But a new trend is happening here in recent past. Bollywood totally losing its touch with the Hindi heartland and instead catering to the multiplex-going city slickers. The latest India Today calls it the 'popcorn' movie trend - films specially conceived and designed for the youth which, today, is the highest spending demographic. Young people - and even older folks, families - are going to the movies because it is 'something to do'. In this country we don't have baseball games or any other weekend sporting events(Currently IPL). Well, often a movie gets just 3 stars out of 5 but junta goes to see it because it's 'good time pass'. We don't have a clubbing culture. After 5 days of BPO or IT culture, weekends are just part of great consumer culture.
IT revolution lead to the rise of Internet and mobile culture with people attached to the technology. There are lot of films downloaded over the Internet that forms an important growth of watching films, sharing films along with music in colleges in India. Students across India; consciously or unconsciously watch tons of films from all over the world. Then they feel the shock impact that a lot is happening in the world of cinema and why are we not there. I have felt the same PAIN and AGONY.
All these aspects has lead to the growth and ‘Appreciation of Cinema’ in the country, where people are getting aware about watching good films and not just sticking to watching routine Bollywood fare. These groups of people mainly belong to the urban class. The urban class of film lover notably refers to people leaving in the metros in India because they have the facilities and the accessibility to watch foreign films in theaters, film festivals, and in their own homes.
Today foreign films are released in theatres and Film titles are available in the market, and there are 24hrs satellite TV showing not just Bollywood or Hollywood but World Movies. NDTV Lumiere is releasing foreign language films in India, World movies is up and running, palador and ndtv lumiere again releasing great titles on DVD. Independent films are clicking their space inch by inch with coming years. There is light shining at the end of the tunnel.......
As Indian Cinema needs a support (who love the medium- Cinephile), and not just another SRK fan clubs. Since the importance of such fan clubs or critical look at filmmakers could only hold importance when compared on the overall merit of the 'Indian Film Industry,' since Cinema in India also exist beyond the boundaries and clutches of Bollywood.
Bollywood Award Ceremonies
Today, Bollywood is cursed by epidemic of award ceremonies. These ceremonies are used as platform for tieing superstars with production houses. But, now we have atleast 5-10 big award ceremonies and each award is given to strengthen business connection or satisfy the ego of ruling bollywood families.
Starting from the 1950's, Filmfare Awards continue to remain the Big Daddy of Indian film awards - probably because no other award has the might as big as that of Times of India behind it. Long before the Filmfare nominations became the subject of nationwide debate and controversy, it was more of an exercise in bonhomie than any serious competition between actors. Anil Kapoor was given a prize for Beta, which was announced (by Dimple Kapadia) without opening the envelope! . It is one of the most blatantly rigged prizes in the history of film awards.This angered Aamir Khan (in the running for Jo Jeet Wohi Sikandar) so much that he has boycotted the awards ever since!
We have now IFFA award each year (not staged in India) and only bollywood films are in contest with the brand name of Indian film federation awards. No regional language films other than pure commercial bollywood flick can enter the competition. And they call it Indian film awards. A real tribute to diversity of India.Hail Preetesh Nandy!!!
News/Scandel/Controversy: Akshay Kumar has rejected the best popular actor award that he received at the Nokia 15th Annual Star Screen Awards. However, Akshay came with his wife to attend the award function. But, later on when he was presented the Best Popular Actor award he refused to accept it saying that he had watched Ghajini recently and he felt that Aamir Khan, the 'Ghajini' star had done a lot better than him or any other Bollywood actor this year. He said that he believes that Aamir Khan should have won the award irrespective of the fact that he attends award functions or not. It was done by him deliberately either to show true face of awards or as he was not given best actor award for 'Singh is King'. Award for the Best Actor went to Hrithik Roshan, 'Jodha Akbar' star as he attended the award function just in nick of time. Other wise, the prize of best actor would have fall in the laps of Akshay Kumar. It would also be ridiculous for sponsors for presenting best actor award to Akshay in front of Hrithik for 'Singh is King'. To satisfy ego of AK, the sponsors presented him the award of Best popular actor. He just nominate his award to the fellow who does not give damn to the award ceremonies. The point to note here is that it was not critic award for acting but was given for popularity among audience. How can one present his popularity to other which solely depends on fans...
One more article about truth behind award ceremonies is here.
Bottomline:In the end, Bollywood Award Ceremonies are all about loving your sponsors.
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