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Showing posts with the label Cinema

The King Khan – Irrfan khan – A filmography (PFC Archive)

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Note: The following post is taken from the archives of PassionForCinema.com , a much-loved platform for cinema enthusiasts. This is being republished here in the spirit of archiving, historical significance, and sharing important conversations with the readers who may not have had access to the original site. The author of the post is Kartik Krishnan  who published the post on  January 6, 2007 at 4:57 am.  ok ok here is a post that was looooong due …. Here’s a question – Who is the best khan in Bollywood ???? (meaning which one do u love the most) Aamir-Lagaan and DCH being released in the same year might make you think that he is the best. Besides. He also is the ‘thinking Khan’ SRK - yeah …. sure …. Salman – might be without his shirts off and if you are a female(or gay) that is. Saif – post omkara, Saif has achieved a demi-god-ish status… All are good but here’s the khan whose films I look forward to most eagerly…who sadly is not a part of the khan triumva...

The Myth of the “Target Audience” (PFC Archive)

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Note: The following post is taken from the archives of  PassionForCinema.com , a much-loved platform for cinema enthusiasts. This is being republished here in the spirit of archiving,  historical significance , and sharing important conversations with the readers who may not have had access to the original site. The author of the post is Arati Raval (Mumbai, India), who published the post on February 14, 2009, at 12:04 a.m.  My comment on the post on February 14th, 2009, 1:18 am.  “You know, this film is for the urban audience.. From, ummm..say 20 – 45 year olds.. Youngsters and family audience.. I am sure they will love it!” Have you heard something like this? Nothing sounds really amiss when you first hear it. But when you give it a thought, it’s a very complicated thing to understand. The questions that come to my mind, amongst others, are: Urban audience? What’s that? Don’t cities have all kinds of people? From age 20 – 40? How do they know teenagers won’t l...

Hrishikesh Mukherjee… forever

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Note: The following post is taken from the archives of  PassionForCinema.com , a much-loved platform for cinema enthusiasts. This is being republished here in the spirit of archiving,  historical significance , and sharing important conversations with the readers who may not have had access to the original site. The author of the post is Oz, who published the post on August 29, 2006, at 12:46 pm.  Movie fanatics have been orphaned today… The man, whose stories many of us grew up listening to, has left us. Forever. Hrishikesh Mukherjee, our dear Hrishi-da, is no more. I am shocked beyond words to say anything except put this news link from Rediff. (thanks VC, Sumeet, Punds) Oh, what a sad, sad day for Hindi Cinema. Here’s a trip down the nostalgic lane that I published on Desi Train , a few weeks ago, when he was first reported to be hospitalized… Hrishikesh Mukherjee (Hrishida to his fans) is critical and was admitted to Mumbai’s Lilavati Hospital with chronic renal failu...

The Atrocious Eighties (PFC Archive)

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Note: The following post is taken from the archives of PassionForCinema.com , a much-loved platform for cinema enthusiasts. It is being republished here in the spirit of archiving, historical significance, and sharing important conversations for readers who may not have had access to the original site. The author is Yousuf H, publishing the post on April 28, 2010, at 12:29 pm.   My comment on the post in 2010 . You kids of the new millennium have it easy, you drive down to the nearest multiplex and you have a choice of films from Anurag Kashyap, Dibakar Bannerjee, Vishal Bharadwaj, Raju Hirani, and Imtiyaz Ali to choose from. Do you know what kind of choice oldies like me had when we were growing up in the eighties,…. well we had to make our pick from B Subhash, Shibu Mitra, T Rama Rao and Ravi Nagaich. What? You don’t know who these gentlemen are? Well kids, these are the minds behind some of the most atrocious but successful cinema of the eighties. Writing, acting, music, lyrics,...

Cinema in Transition: Marketing Myopia, Technology, and the Shifting Cultural Core

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The term Marketing Myopia was coined by Theodore Levitt in his seminal 1960 Harvard Business Review article. It refers to the short-sightedness and inward-looking approach of companies focusing on their products rather than the needs and wants of their  customers. The case of American railroads is a classic example of marketing myopia, where companies focus narrowly on their products rather than the broader needs they serve. Railroads saw themselves in the railroad business instead of the transportation business, ignoring the rise of cars, trucks, and airplanes that better met customer needs for convenience and flexibility. As a result, they failed to adapt and lost market share.  This same short-sightedness affected Kodak, which clung to film even as digital photography emerged, and Blockbuster, which stuck to physical rentals while streaming services like Netflix redefined home entertainment. These examples highlight how companies that define themselves by their product rat...