Friday, October 23, 2009

My Graduation Years -2

You can get me out of ITBHU but not ITBHU out of me. (asliyat mein bahut muskil se pass hua hoon). Hence, few days of rehabilitation programme end today with this article.

Graduation Years:
Again, a look on events in near history. Probably history was after all, meant to be a study of human consciousness in guilt. Of course, there is always a need to realize something valuable out of the past, that a study about the past is after all a human being’s reverse-troubleshooting guide. Hence, I retrospect about my graduation days again and again. I may be cutting the branch which has helped me to reach this height. Still a flaw in the system can't be supported in the name of promoting few incompetent like me. When I was passing time casually in graduation years, rest of the world was moving with fast pace. I was provided with good teachers, infrastructure, 24 hours uninterrupted supply of Internet, water and electricity in college to support my study. I had misused them un-proportionally in playing LAN games and watching movies. I have taken cinema as a medium of study and academics as a funny event quite neglected one. It was not a mistake but college life doesn't ask for seriousness, it just asks for your little sincerity a week before exam.

There was a great movement of locals in Mehendigunj near Varanasi by people against Coca-Cola. I was not even aware of it at that point of time. There was life out there in university with people coming to study different subjects from all class. I was happy with my limited ecosystem of ITBHU. I had also missed many guest lectures of eminent speakers [ even like Professor Kevin Warwick ] due to lethargy, not mentioning here academic lectures. And I was even worst in academics. My only concern was why my college has not got deserved IIT tag. So, my world was revolving around me only. I was a product of environment or a selfish elite unaware of his responsibilities. I was having cocoon type of life style. I was eyeing on secured IT job depending blindly on the placement records of IT-BHU. If the recession has come 2 years back, I would be literally passing out without any job in hand. Such was my state of affairs. Few positives were there inside me but that are in traces in everyone. Today, I learnt a bitter lesson that immaturity and short sightedness is not dishonesty but not performing to your potential due to laziness is wrong act. In short, a worthless life on priceless freedom.

General Life at ITBHU:
The quality of a university is measured more by the kind of student it turns out than the kind it takes in. An average ITian becomes too casual and consider ITBHU as break of his life. There is lack of seriousness in the atmosphere. Lots of us would have better careers than what we are left standing with today. I think this under utilization of the potential within and resources given is felt somewhere by each of us.

How ITBHU Administration works? :
Our administrative work in IT-BHU or any government college is mostly run by the bureaucratic way, hence its tough to have progress in them. Decisions are taken from the top and imposed on the students. Their is no official platform to raise voice of students except itbhuglobal.org for big issues. Also, dissent is neglected and often taken as indiscipline and disloyalty. Bureaucracy liked things to be frozen. That can show their power & pomp, that can show their status quo. Best example to support this is of Ambassador car. Indians inherited the Ambassador model, decided not to change an iota of the design. Till late 80's, Ambassador was the least innovative company and was much prized possession used by our government.

Hence, you will find government offices to be always either ruled by the books or moulded in favour of corrupt and powerful. The fact is government institutions work on directives from the top. It does not matter, whether they like your idea or not, see merit or not. There is no incentive for them to take risks and improve efficiency. The trick is to lobby at the highest level for reforms. Because if one person at the very top accepts your suggestions it will be accepted and implemented at the way down. No doubt this requires a lot of patience and persuasion, but the effort is well worth it.

Academics:
We have a typical system of studying the subjects which are given by the university and not selected by the students which they like. For an instance the recent Nobel Price winner De. Venkat is a PhD in Physics and got Nobel in Chemistry, can it be possible with our education system in engineering college. The course structure is killing human potential to learn something new and of their choice. IT-BHU has very rigid academic course structure. It needs to rearrange something like IITD undergraduate mechanical engineering programme. Check the number of compulsory core and elective subjects for learning. And now look at academic course structure of ITBHU undergraduate mechanical engineering programme.

We still follow the traditional methodology of teaching. Very few in India have implemented the Case Study, Role Play, Skits, Management games way of teaching. We are here running fully on [lecture] model, not on as proposed [lecture+ tutorial] model. Atanu Dey's article on IIT shocked me and helped me to change my stance on IIT system of education. Our fancy education is funded by denying a very large number of the really poor the opportunity to even get a basic education. Our fees have been a small fraction of the true cost of education. This self-absorbed and delusional state is harmful for the us and the country.

Blast from Past:
On higher education, Banaras Hindu University enquiry committee report 1957 ; Page 325- 348
Committees and commissions in India 1947-1973, Volume II , 1955-1957 By Virendra Kumar.

Wednesday, October 21, 2009

On Rehabilitationn

I am abandoning my blog for few days. Internet surfing has become like drug addiction. And I confess that I put URL of this blog on gtalk for its promotion. I sit as a watchdog and count the number of hits on my blog. Its so contradictory to what I write here. Enthusiasm kills discipline, and I had already lost my will power during my engineering days. I had ruined my career and lost my power to concentrate on any work. My advice to all of you, Don't work in the company with the bond duration. If you don't like the work, it will become bondage, both financial and time. I have so much to say with few persons who read this unfortunate blog... Just going on rehabilitation through exile and trying to focus on anything. Don't ping me, call me or scrap on orkut asking about my mental state.

Tanhaa Hoon

I am feeling alone. Its not solitude but alienation from the friends. I am just writing this fucking thing and addicted or obsessed with the blog maddeningly. I don't know where is the life ?

Monday, October 19, 2009

The Six Mantras for Internet

This article is edited version of article produced at PFC. I am producing it without any permission. For original and detail version, click this:

This desire to keep things “exclusive” on the Internet beats me especially when it comes to a movie promo. The whole idea of promoting is to ensure as many people see it. There’s a false sense that their promos are so exclusive, the stars so saleable that people will start streaming into any site that is created. Here are the mantras of Internet and making your website popular:

1. The Internet is NOT a Private Property:

e-Commerce website was built was quite slick and much ahead of it’s time, featuring a downloadable software. Like every fantastic tool we had built ahead of time for the company, but no one had a clue hardly any usage of this website tool. After launch of the website, there was a certain spike in the number of customers using downloadable software. The initial adopters of the tool were so amazed they started talking about it on the various website, chats, message boards and forums. Then download links of the software started appearing on these forums, much to the disdain of company. They did not want this. They wanted the software to be downloaded ONLY from their site. They started demanding all such links be removed from the sites. They were forceful. They got what they wanted. And within a few weeks the number of hits on their site fell sharply. In short they had crushed themselves the chain reaction building towards promoting their very own product.

Why was the software not allowed to be downloaded from anywhere else on the internet? Nobody could have done anything with it except build the component they wanted to and press the order button which would inturn order the component at the client via the internet. Nothing else could be done with it actually and the tool was trademarked, so no competitor could even copy, modify and use it.

The problem lay in thought. Not in the product. The internet is a place to spread it out rather than have a place with tall fences around it. This is a major problem, Shifting the thought and understanding of the internet and how it can be used for gains. As soon as one understands that the Internet is a public arena and cannot be treated as a private property, the quicker, major companies have noticed the gains that follow. The shift in their understanding brings in a drastic change in action plans & strategies.

Everyone wants a “chain reaction”, “a buzz” for their product. That will never happen until your basic understanding of the internet shifts from “I own it” to “It is free for everyone to use”. Companies hesitate to allow their products for everyone to use with thinking "It is MINE", Ofcourse it is. But to get people to use your product, you can’t lock down the various promotions, news, items, materials etc. and treat EVEN THOSE as your private property online. You have to let these out and loosen them free on the Internet.

2. It is NOT “All for One” BUT “One for All” :

Each of these companies in Bollywood wants all Internet surfers to come to them (All for one). Unless and until you are a Google or MSN or Yahoo, you can’t expect (and it is almost criminal to think thus), that the world will come to your website to watch what you have to offer (All for One). The Internet is much more sophisticated and effortless for people to follow this line of thought.

Rather the flow of the product, information has to flow from inside out – to everyone out there on the Internet. The Internet is other words should be visualized as the “infinite”. Every web-surfer has developed and sunk into their own ways and methods of surfing the Internet and visiting the sites they want to. If in this environment you introduce the process of “forcing them” to come your site for the information you want to provide, rather than making it freely available at the sites of their convenience, you will lose them before you can say KaBoom. Every blog, site or community group has it’s hardcore fan base. Your “All for One” policy is a direct negative action to make them come to your site. in direct touch or even be able to identify their core audience.

It doesn’t work. Not in terms of hits. Which you “may” get, but in terms of actually being able to identify and forecast how your film’s sales via the Internet audience will be. Tragically statistics will never be discussed by your web developers and Flow and spread your information out. Restricting it only will result in barring your very probable targeted consumers.

3- Your website will never work like Instant Coffee:

Be ready with your website much before Product or event expected to release. Every company wanted the website to attract maximum visitors online, so everyone would come to know about his product/movie or event. Your website will get dismal hits and have no impact on the finacial profit however beautiful, flashy and truckloads of money you pour into it – if you are going live within less than a substantial time before release date of your product/ event.

How will you get web surfers to visit your site?
Perhaps by advertising, perhaps by putting banners on other websites, perhaps sending a media kit to the media to talk about it – Notice what has happened here – your focus has instantly shifted from your movie to promoting your website. Bad idea again!

Do you know that the maximum of movie website DO NOT have more than a 1000 total visitors! And even an average blogger worth his salt writing a few times a week gets a 1000 visitors within a few hours each day! And above all the blogger didn’t spend a dime to create his site!!!

It takes 3 – 5 weeks for a search engine crawlers to search and get your site on their radar. The crawls become less and less the less frequently your website is updated. The crawls become negligible once your movie has released and now you are not doing ANYTHING on the website.

Go to Google or Yahoo or any search engine of your preference. Type in the name of the movie. Click Enter.

Now watch the results. On what darn page of the search results does your website show up? And which are the sites which come up before you, specially those which get listed on pages one and two.

What does this mean? Even the search engines do not consider your website important rather they prefer those sites which have more material, more content, much more updates about YOUR movie.

So what does this mean? Where did we go wrong? Well, it means you are not aware or were not told by those building your website that you build your hits- you attract new people to your site primarily through search engines – for free! And that will never happen in a few weeks.

The internet should not be treated like Instant coffee – snap – you make it. snap. you have it. It’s a ridiculous misconception. The one question though nobody asks at such web site discussion meetings is HOW? How will people on the internet become AWARE of the website? Is it realistically possible to get a million or half a million people to come visit and interact instantly? A safe answer is no. Unless you are Digged a thousand times or someone has Stumbled Upon your site a few hundred times. (refer Digg, Stumble Upon on the Internet)…

4- The Fanboys are your best friends. If not, let your product/event R.I.P. :

A few years ago, a blogger in the USA mentioned something about a movie which was about to start production. It was a funny blog. A couple of other bloggers and websites picked it up. Then a few more bloggers picked that story up from those sites. It started a chain reaction. A few websites started a contest ‘What is the story of this movie?’. A few bloggers started a comic strip. A few sites even started contests like the Funniest comment on the movie for the week.

Over a million sites and blogs were talking about the movie. And the producers had not yet spent a single dime on the marketing!!! A year later the movie released. One million fanboys converged to watch the movie in its opening weekend. Some found it real good B grade stuff. Some found it bad. Almost all agreed it wasn’t a classic, yet it was a real fun to go and watch it.

The movie was Snakes on a Plane. And it was successful purely because of the fanboys.
Which means the producers actually snipped the pipeline which was supplying them with customers and more potential ticket buyers. But at the end of it all, it was found that the hits on the producers’ created website was less than 3% of the fan’s site. few blogs being built by those who follow his work and who diligently are collecting every piece of information available online to plug it into their website. There is a lack of punch. But just a little bit of grease can set the wheels rolling. These are your messengers who will spread the word about your movie. These are the people who have websites or discussion boards or blogs, which are in turn visited by a few hundred to a million visitors each day. This is your dream. Connect with your fans. Identify your markets. Connect with them and inturn you will connect with each of the fans who visit those sites and over and over…

5. Your Website Developer is NOT your Web Strategy Advisor:

Your website developing company IS NOT the expert on planning your internet promotion strategy and neither is your marketing team who handles the traditional forms of marketing for your movie. There are many people I know (many on a personal level) working as CEOs, VPs, Brand Strategists, Marketing managers… that are so easily confused over this, having a quite common misconception that – the company building the website, for their brand or product, is the go-to-guy for receiving expertise on Internet promotions and marketing. web developer’s expertise lies in building the best website for you that suits your needs and demands. The developer should not, under any circumstance be handling the critical and foundational responsibility of building the internet marketing strategy. Website Development and Website Strategy are two entirely different things.

A developer builds a hundred odd websites a year. He is and should not be concerned over the success or failure of the website built (unless there is a technical coding angle to it). Whereas an Internet Marketing Specialist follows and track thousands of websites every single week, keeping tabs on new products and brands launched, the strategies behind them, their impact, trends, hits, demographics, identifying the core audience for each site amongst a million other data points.they can convince you to build a site with a million features even if at times there is be no need for all those features!
Your Internet strategy needs to be laid down BEFORE the shooting of the movie has even begun. NOT three weeks before the movie’s release. What Bollywood has not yet got a grip on is that the Internet can be a much cheaper form of creating a buzz for their movies in contrast to the costs for promotion on television and radio. The difference is, it requires time and a few people. And the time begins when the movie is being made, not after it is ready for release.

And that strategical plan is built for you by Internet Marketing Experts or Consultants, not the company that builds your website. Approach a Web Marketing guru much before you decide who will build your website. Not Vice versa.

6. It is not HOW MANY hits, but WHO hit YOU:

And that is the question you should ask yourself and your web team when they produce statistics of the number of hits of your new product’s website or images or stills or blogs. Does this number (of hits) means many people will come to your event or more product will be sold for sure? Does this mean you now have a sure base of X number of customers from online who will go for product/ event.

If your panel says yes, fire them immediately. Just mention “Thank You” behind the check you send me for giving you this valuable advise. What does it all mean?

It is not about the number of hits. But who! Your target – the concentrated base that will read about your movie, event or product and put money in it. The focus is to find your target audience wherever they may be for the movie you would like to promote to. Rather than play a lottery game on portals or sites which offer a high but diluted target, find where your concentrated base is. Those are the sites to go for.

In Transition

My heart was not in student activism: I was and am a reader, therefore a daydreamer also. There is so much to read and learn before closing my eye. I had realised that there is no joy which can equal with the joy of giving to someone in need. I always feel like as an ocean drop trying too hard to search identity with holding his ego as singularity and uniqueness. Still, I know that I am similar like all of rest drops and they are all me set against this time and space of fleeting transcendence. It is the best way devised by me to understand myself. I ventured outside my fixed realm making it a point to learn a thing. I am here continually evolving or contracting, who knows, but there is a prominent change or even mutation each moment. There arises so many amounts of crest and trough ideas inside me. Most of the times, they are absurd and quite bizarre. I also now days think of perpetual transition of my age and thoughts.

I search for the meanings of these abstractness in material world as to what’s the logic behind the everything. What is the use and explanation of such thinking phase in the past one hour. I look back and find most of it as futile. Its not even good to extract a good story. Still I find that writing and thinking about myself only will put me in more poignant way in the front of all. They may be sympathetic towards a image of loser rather than someone like me. But I am sure that my image as the loser is much more interesting than a stranger as a hero.

I have read something and a old feeling comes to the surface. That something was --

Death is inevitable that makes us question things, events and everything. Death makes us ask 'why are we here?' . Death scares us. Death inspires us to think, to create, to acquire knowledge, to question, and all this possibly so that we may leave a legacy. Ultimately death humbles us. So death or rather our mortality is probably the ultimate source of inspiration for humankind.

I am thinking these days more and more about death. Someone suggested that imagine death as something that’s coming towards you rather than you going towards it. I am unable to see death as pessimistic way but rather something mandatory which will end my identity. Still a fear of death is inside me. I have recently put Yaksha Prashna on my blog. One answer of Yudhister line to Yaksh is knocking me again and again in my conscious.

In the famous Yaksha Yudhishtir Samvad in Mahabharata, Lord Yama in the form of Yaksha asks Yudhistir many questions which Yudhistir answers with wisdom. Each of these answers can be explored in depth individually. Of the many questions, I found one very poignant and full of philosophy of ours perpetual transition ---

Yaksha asks Yudhistir: 'What is the most strange thing in life?
Yudhistir answers: 'Each moment death strikes, and we behave to live like immortals'.

Chalte Chalte:
Don't take my writings as original and me as very accomplished writer in English language. Words only represents my mood and metal state. A statement may be original and may be not. I have also copied bluntly others works without giving them credit if there words are expressing my experience in more clarified way. I believe that its not originality but message should be given more stress. The message should not be lost in metaphors and complex sentences. Originality isn’t everything. In the world of writing, art and design, originality is highly prized, but sometimes the emphasis is a bit too strong. The point of design isn’t to be original, but to speak a message effectively. If a highly original design does it, so much the better. But sometimes you have to reach the audience by expressing yourself fully.

Thoughts of the Night:

“The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts.” - Bertrand Russell

“Education is the passport to freedom and liberty, the future belongs to those who take advantage of it TODAY.” - Malcolm X

There are two mistakes one can make along the road to truth- not going all the way and not starting. – Lord Buddha

“To change the world, give the world what you have. And serve the world with what you are.”

"Many people would rather die than think, infact most do.” - Bertrand Russell