Consumer Culture
We are really living in the age of consumerism aka modern times. Today consumers have been turned into dustbins for private enterprises to discard their innumerable list of products manufactured more with a view to creating new needs rather than fulfilling needs. It is rather the creation of comfort zone or luxury than needs for few that converts the life of thousands into hell. Even Images, ads and videos are created and seen more from the point of view of consumerism than as an expression of ideas. The shot of C. Chaplin working frantically in the factory to keep up with the assembly line of production in Modern Times spoke about the basic nature of consumerism and the death of the normal worker. Today, it really speaks volumes about the basic nature of any industry and the effect of consumer culture on our human society. The sub-prime crisis in America surfaced when defaults were reported in payments for housing mortgages. The 5% population consumes 25% resources of the world. 90% ...