PassionForCinema: The Blog That Shaped How We Talked About Indian Cinema
Pankaj Sikka— an LA-based IT entrepreneur who wrote under the pseudonym “ Oz ”—started PassionForCinema.com (PFC) at a time when blogging was still relatively unknown in the Indian movie industry, and the site quickly grew from a founder-led initiative into a much larger, constantly active online cinema community. Contemporary reporting described PFC as an online group where geography felt meaningless and the “chemistry” came from a potent mix of cinema obsession and industry talk, with participation spanning India and NRIs across time zones and the site humming with activity round the clock. PFC was not just a movie review site. It was an open space where people could freely share opinions, argue, and discuss films. PFC gave film fans a place to talk seriously about movies, and for many people it helped them get more deeply interested in filmmaking and film culture. filmmakers and film personalities use the platform to talk up their work or spark discussion around it: Shivaji Cha...