Book Review: Deep Work by Cal Newport
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport Deep Work - Goodreads ⭐⭐⭐⭐⭐ Highly Recommended Wally Loins , a British practitioner of corporate identity and branding, recognized a great truth about the modern capitalist economy. The most precious resource in a noisy, crowded market is people's attention. The second is that consumers are not just looking for utility in the things they buy. They are also looking for meaning. Today, streaming channels, social media and reels are present on the smartphone that draws away scarce personal resource: attention. And the network tools are developed by private companies, funded lavishly, and designed with behavioral nudges to capture our attention. The consumer searching for the meaning, pleasure, escape from reality and utility has been caught in the maze of distractions. Information overload is getting exponentially worse and consist of four sub-problems that together add up to one b...